Warning: I’m neither an expert on Slots Apps Retention nor on Slots Apps Retention statistics. Now, to the post ->

It’s really hard to get data on Retention Figures for Slot Machine Apps. The figures I’ve seen mentioned are

1. Only 10% retention after 2 weeks
2. 8% retention after a month

Obviously, the large slot machine app companies have their internal data. They don’t seem to be willing to share.

You can get some data from App Data companies such as AppAnnie.com and SensorTower.com.

How does Slot Machine Apps’ 10% after 2 weeks and 8% after one month Retention Data compare with other Apps?

There are some interesting data points

1. Gacha Games have similar retention rates of 10% after a month
2. Low Quality Casual Play games have much lower retention rates of just 1% to 2% after a month
3. Non Game Apps can have very high retention rates (social media apps and any apps with network effects)
4. Non Game Apps without network effects can have very low retention rates. For Example: Utility apps with retention rates below 5% after one month.

All things considered, Slot Machine Apps do have an immense opportunity to improve in terms of retention rate. It is unrealistic to expect retention rates like social media apps (as those have network effects).

At the same time -> Slot Machine App retention going higher than the current 8% retention rate (after a month) should be possible. Perhaps it is one of the biggest opportunities.

We have seen some Slot Machine Apps use social features to try to get network effects working in their app. I do not see any evidence that any company has been able to make it work.

That being said, a tremendously high percentage of slots apps companies push their slot machine apps as ‘social casino apps’ so they do seem to care a lot about the ‘social’ aspect.